Green Basket
Local Farmers Market Website
Role
UX/UI Designer
Industry
E-commerce website
Duration
4 weeks
Meet Green Basket
A local farmers market website that bridges the gap between customers and nearby farmers. It lets users pre-book fresh produce, explore seasonal finds, and support sustainable farming all through a clean, nature-inspired experience.
Why Green Basket Came to Life
People are becoming more mindful of what they eat, but busy schedules make it hard to buy fresh, local produce. Green Basket was born to make that farmers market experience accessible — anytime, anywhere.
Why Green Basket Came to Life
People are becoming more mindful of what they eat, but busy schedules make it hard to buy fresh, local produce. Green Basket was born to make that farmers market experience accessible — anytime, anywhere.
The Challenge We Wanted to Solve
Users wanted an easier way to:
- Buy fresh produce straight from farmers.
- Skip the market rush and long queues.
- Pre-book while traveling or working.
The Challenge We Wanted to Solve
Users wanted an easier way to:
- Buy fresh produce straight from farmers.
- Skip the market rush and long queues.
- Pre-book while traveling or working.
Our Simple, Honest Solution
An intuitive website where users can:
- Explore nearby farms and their produce.
- Pre-book or subscribe to weekly baskets.
- Discover seasonal stories and healthy recipes through a blog.
Our Simple, Honest Solution
An intuitive website where users can:
- Explore nearby farms and their produce.
- Pre-book or subscribe to weekly baskets.
- Discover seasonal stories and healthy recipes through a blog.
Our Goals from Day One
- Empower local farmers by reducing middlemen.
- Encourage mindful, sustainable eating.
- Build a calm, nature-inspired shopping experience that feels personal.
Our Goals from Day One
- Empower local farmers by reducing middlemen.
- Encourage mindful, sustainable eating.
- Build a calm, nature-inspired shopping experience that feels personal.
Understanding the People We Design For
Target Audience:
Urban professionals, health-conscious families,local farmers
Key Insights:
Freshness and trust matter most,Simple, visual navigation beats cluttered data.
Understanding the People We Design For
Target Audience:
Urban professionals, health-conscious families,local farmers
Key Insights:
Freshness and trust matter most,Simple, visual navigation beats cluttered data.
Where Ideas Took Root
Brainstormed around convenience and sustainability features like freshness filters, reusable basket reminders, and location-based farm discovery emerged from these sessions.
Where Ideas Took Root
Brainstormed around convenience and sustainability features like freshness filters, reusable basket reminders, and location-based farm discovery emerged from these sessions.
From Sketch to Screen
Started with low-fidelity wireframes to simplify the flow — Home, Categories, Product, Cart, and Blog — keeping everything clean and intuitive.
From Sketch to Screen
Started with low-fidelity wireframes to simplify the flow — Home, Categories, Product, Cart, and Blog — keeping everything clean and intuitive.
Design That Feels Like a Breath of Fresh Air
A soft color palette, open white spaces, and a warm visual tone. The design evokes the feeling of walking through a cozy countryside market — online.
Design That Feels Like a Breath of Fresh Air
A soft color palette, open white spaces, and a warm visual tone. The design evokes the feeling of walking through a cozy countryside market — online.
Bringing It All to Life
Created an interactive prototype in Figma with smooth transitions that mirror a calm, slow-paced browsing experience.
Bringing It All to Life
Created an interactive prototype in Figma with smooth transitions that mirror a calm, slow-paced browsing experience.
What We Learned Along the Way
- Simple navigation makes users feel at home.
- Local sellers felt more connected to customers.
- The warm tone and storytelling visuals stood out in user feedback.
What We Learned Along the Way
- Simple navigation makes users feel at home.
- Local sellers felt more connected to customers.
- The warm tone and storytelling visuals stood out in user feedback.
Thank you for your time 🌿
Thank you for your time 🌿